Episode #5: Positioning An Offer That Sells Itself: The Illogical Positioning I Used that Doesn’t Meet Industry Standards
When I received the download for Spellbound I resisted it because it wasn’t scalable (or so I thought). I also didn’t want to follow the industry when it came to pricing my offer even though everyone told me I should price it way higher than I did.
And I’m sharing the illogical positioning I created that didn’t meet industry standards.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER:
- The reason why I created an offer that didn’t make sense because it wasn’t scalable based on what people told me.
- How I spotted an opportunity that aligned with me and my gifts that positioned my offer to sell itself.
- What the industry will reveal to you as a gap or underserved opportunity you can fill if it’s right for you.
- The layers of positioning that makes your offer a heck yes choice to increase the value of it.
- What most people overlook when they position their offers and when you nail it your marketing and sales become easeful.
- Why having a unique process or method will differentiate you from others and support you in communicating your work in a tangible way.
After listening to this episode, I’d love to invite you to contemplate these questions:
What layers of positioning can you provide that makes your offer a no-brainer?
What is your unique process or method?
What stories can you share that highlight the power of your method or process?
Before you go and binge watch the next episode, if you'd like to discover how to package and position what you do that has your audience saying, “I need this” or “I want this,” I’d love you to book a call with me or one of my team members to discuss how to make this possible for you.
